棣栭爜(y猫)
銆�銆�BRAND INTRODUCTION
銆�銆�鍝佺墝浠嬬垂
銆�銆�姝屾叾鍝佺墝鍓�(chu脿ng)绔嬩簬2013骞达紝鍓�(chu脿ng)绔嬭嚦浠婏紝鍫�(ji膩n)瀹堜俊蹇佃垏鍓�(chu脿ng)杈﹀畻鏃紝闁嬬櫦(f膩)瑷�(sh猫)瑷�(j矛)灏堢偤瀛曞浣跨敤鐨勭敘(ch菐n)鍝佸拰鏈嶅嫏(w霉)銆傚緸鍘熷壍(chu脿ng)澶ц喗鑸囨劅鎬у嚭鐧�(f膩)锛屾墦閫犲瓡鐢�(ch菐n)鍝佺墝锛屾瓕鎱朵唬琛ㄤ簡鍒濈偤浜烘瘝鐨勯棞(gu膩n)鎰涜垏鍛佃(h霉)锛屾槸浜鸿垏浜轰箣闁撴儏鎰熺殑閫ｆ帴锛屾瓕鎱舵洿妯圭珛浜嗏�滃仴搴枫�佽垝閬┿�佺編楹椼�佲�濈殑瀛曠敘(ch菐n)鏂扮悊蹇点��
銆�銆�鐩墠锛屾瓕鎱剁敘(ch菐n)鍝佹秹鍙婂摵涔虫枃鑳搞�佸瓡濠﹀収(n猫i)瑜层�佺敘(ch菐n)鍚庡韬�佸緟鐢�(ch菐n)鐢�(ch菐n)鍝佺瓑澶氬��(g猫)绯诲垪锛屾瘡娆剧敘(ch菐n)鍝佺殑涓婃柊閮芥槸缍�(j墨ng)閬�(gu貌)鐒�(w煤)鏁�(sh霉)娆℃墦纾紝寰炵増鍨嬪埌鏉愯唱(zh矛)鍐嶅埌绮剧窗(x矛)鐨勫仛宸ワ紝鐒�(w煤)涓嶆槸缍�(j墨ng)閬�(gu貌)鍤�(y谩n)鏍肩殑绡╅伕鑸囧搧鎺с��
銆�銆�姝屾叾鑷村姏浜庣偤瀛曞摵鏈熷鍜墦閫犳湁鍍�(ji脿)鏍肩殑鏈嶅嫏(w霉)鍜岀殑鐢�(ch菐n)鍝侊紝绌胯憲鑸掗仼鍙堢編楹楋紝璁撳瓡濯芥湁涓�鍊�(g猫)鑸掗仼鐨勫瓡鏈熼珨椹�(y脿n)锛�
銆�銆�BRAND PROPOSITION
銆�銆�鍝佺墝涓诲嫉
銆�銆�姣忎竴浣嶅コ鎬э紝涓嶇瀛曞墠鐢�(ch菐n)鍚庯紝
銆�銆�閮芥噳(y墨ng)瑭茬敤閬╁悎鑷繁鐨勭敘(ch菐n)鍝侊紝鐢ㄦ湁鍝佽唱(zh矛)鐨勭敘(ch菐n)鍝併��
銆�銆�BRAND POSITIONING
銆�銆�鍝佺墝瀹氫綅
銆�銆�鍋氫腑瀣板搧鐗岋紝璧板悜涓栫晫锛屽壍(chu脿ng)閫犵稉(j墨ng)鍏革紝璨煎績鏈嶅嫏(w霉)瀛曞摵濯藉鍜屽墰鍑虹敓鐨勫璨濄��
銆�銆�姝屾叾鑷村姏浜庤畵姣忎竴浣嶅瓡濯芥洿鍔�鏅�(sh铆)灏�銆�
銆�銆�BRAND CORE
銆�銆�鍝佺墝鏍稿績
銆�銆�鍝佺墝棰�(f膿ng)鏍�
銆�銆�/ 浠ョ啊(ji菐n)绱勩�佹檪(sh铆)灏氱偤缇庛�� /
銆�銆�鍝佺墝瑾�(di脿o)鎬�
銆�銆�/ 鐭ユ�� 绨�(ji菐n)绱� 鏅�(sh铆)灏� /
銆�銆�鍝佺墝瀹ｅ偝瑾�(y菙)
銆�銆�/ 浣犵殑骞稿瓡 鎴戝�戦棞(gu膩n)娉紒 /
WOMAN 鏈夐�欐ǎ涓�缇ゅ濯斤紝濂瑰�戯紝 鑷富/鍫�(ji膩n)寮�(qi谩ng)/鏅�(sh铆)灏�/鎬ф劅 鏅�(sh铆)闁撲笉鑳借紩鏄撳偡瀹冲ス鍊戙�� 鍥�?y脿n)妞嬵儲榻诲厡顔岃尗顑嬬洂婕宠椿p鐨勭瀵嗐�� 涓�鑸夋墜锛屼竴鎶曡冻锛屽厜鑿惉(w脿n)鍗冦�� | TEAM 鏈夐�欐ǎ涓�鍊�(g猫)鍦�(tu谩n)闅�(du矛)锛屼粬鍊戯紝 /鍓�(chu脿ng)鏂�/鍤�(y谩n)鏍�/ 闆ｉ锛屼笉鑳戒娇浠栧�戝眻寰炲仠姝ャ�� 鍥�?y脿n)妞嬵儲楹勫厡顔岃尗顑曡懕l(w猫i)缇庨簵灏变笉鑳介��璁撱�� 涓�绲蹭竴姣紝鍑濊垏鐓夛紝璞佺劧闁嬫湕銆� | BRAND 鏈夐�欐ǎ涓�鍊�(g猫)鍝佺墝锛屽ス锛� 璨煎績//婕備寒/绱�(x矛)鑷� 濂充汉锛屼笉瑕佽紩鏄撳氨閷�(cu貌)閬�(gu貌)銆� 鍥�?y脿n)妞嬵儲類燁唽鑼儽鍘姌c鐨勯瓍鍔涖�� 涓�瀵镐竴鍘橈紝鎰涜垏缇庯紝鑷崇湡鑷宠嚮銆� |