鍗′紛濂�
| [涓枃鍚嶇ū]锛� | 鍗′紛濂� |
| [鍝佺墝椤炲瀷]锛� | 濂宠鍝佺墝 |
| [鍏徃鍚嶇ū]锛� | 寤ｅ窞姝愯拏鏅�(sh铆)瑁濇湁闄愬叕鍙� |
| [鍦般��銆�鍧�]锛� | 寤ｅ窞甯傝崝鐏ｅ崁(q奴)鑽旂仯璺�97铏�(h脿o)澶ч櫌锛堝嫊(d貌ng)鎰熷皬瑗块棞(gu膩n)锛�6铏�(h脿o)妯撳洓妯揇2鍗�(q奴) |
銆�銆�鍗′紛濂村搧鐗屾枃鍖�
銆�銆�BRAND CULTURE
銆�銆�濂规�ф劅 濂虫�ч瓍鍔涜嚜鐒舵祦闇�,浠や汉鐒℃硶鎶楁嫆锛�
銆�銆�濂瑰濯� 鏁ｇ櫦(f膩)钁楃绉橀珮闆咃紝娴极鏌旀儏鐨勫コ浜哄懗锛�
銆�銆�濂硅嚜淇� 浜嗚В鑷繁锛屼笉鍦ㄤ箮鍒ヤ汉鐨勭溂鍏夛紝 濂圭敤鏅�(sh铆) 灏氶瓍鎯戠殑琛ㄦ儏鍌抽仦鍑虹従(xi脿n)浠ｅコ鎬х殑鍏�(n猫i)鍦ㄦ縺鎯�
銆�銆�鍗′紛濂村搧鐗岄憭璩�
銆�銆�APPRECIATION THE BRAND
銆�銆�鈥滃崱浼婂ゴCAYNU鈥濆搧鐗岃嚜1997骞存垚绔嬩互渚嗭紝鍫�(ji膩n)鎸佺啊(ji菐n)绱勬檪(sh铆)灏氶ⅷ(f膿ng)鏍硷紝鍦ㄧ啊(ji菐n)绱勪腑鍛堢従(xi脿n)鏅�(sh铆)灏氾紝鍦ㄦ檪(sh铆)灏氫腑楂旂従(xi脿n)绨�(ji菐n)绱勶紝鑹插僵鎼厤鍚堢悊锛岄潰鏂欐槗浜庤(h霉)鐞嗭紝鐗瑰垾娉ㄩ噸鏀惰叞璨艰韩鐨勫悎楂旂増鍨嬨�傜偤25-38姝茬崹(d煤)绔嬨�佽嚜淇″拰瀚靛獨鐨勬檪(sh铆)灏氶兘甯傚コ鎬ф墦閫犵┛钁楀搧浣嶇殑棰�(f膿ng)鏍煎畾浣嶏紝鎴愮偤寤ｅぇ娑堣不(f猫i)鑰呭拰缍�(j墨ng)閵峰晢鐖�(zh膿ng)鐩歌拷鎹х殑鏅�(sh铆)灏氭湇瑁濆搧鐗屻��
銆�銆�鈥滃崱浼婂ゴCAYNU鈥濆皣绨�(ji菐n)绱勭簿鑷淬�佽垝閬╅潏璁婏紝楂旂従(xi脿n)鍊�(g猫)鎬х殑濂虫�у搧浣嶃�傚鍏冨寲鐨勮ō(sh猫)瑷�(j矛)鍏冪礌锛岀簿浜庣窗(x矛)绡�(ji茅)锛�
銆�銆�浠ョ啊(ji菐n)娼斻�佽嚜鐒剁偤绮鹃珦锛岃瀺鍚堟檪(sh铆)灏氳垏绮捐嚧鐨勫叐澶у厓绱狅紝鎭板鍏跺垎鍦板睍鐝�(xi脿n)鍑虹啊(ji菐n)鍠劒(y艒u)闆呯殑鐝�(xi脿n)浠ｆ埃璩�(zh矛)銆傜啊(ji菐n)绱勬檪(sh铆)灏氬崱浼婂ゴ锛岀郸濂虫�х殑涓嶅儏鍍呮槸浜彈锛屾洿鏄従(xi脿n)浠ｅコ澹�戠殑鏈嶉＞鏂囧寲銆�
銆�銆�鈥滃崱浼婂ゴCAYNU鈥濇湇椋剧郴鍒椾竴璨爡(ji膩n)鎸侀伕鐢ㄤ互姊箶鐐轰富楂斻�侀嚌绻旂瓑瓒呭�奸潰鏂欑偤杓斿姪锛岃蛋鍓�(chu脿ng)鏂板钩鍑＄殑瑷�(sh猫)瑷�(j矛)璺窔锛岀劇璜栨槸鏅�(sh铆)瑁濄�侀倓鏄タ鏈嶃�佽タ鏈嶈げ锛岃檿铏曢�忚钁楃啊(ji菐n)绱勬檪(sh铆)灏氱殑鍊�(g猫)鎬х┖闁撱�傗�滃崱浼婂ゴCAYNU鈥濅互灏婇噸鍊�(g猫)浜烘�ф牸鐨勬蹇碉紝渚嗗钩琛′笉鍚岀殑棰�(f膿ng)鏍艰垏瑷�(sh猫)瑷�(j矛)褰㈠紡锛屼笉蹇界暐姣忎竴鍊�(g猫)绱�(x矛)灏忕挵(hu谩n)绡�(ji茅)锛屼笂濂界殑鎵嬪伐涓�閲濓紝涓�绲蹭笉鑼嶅湴瀹屾垚鐨勶紝閸涢�犲嚭绌胯憲鏅�(sh铆)鍊嶆劅鑸掗仼銆佹尯鎷�佸钩鍑＄殑鎰熷彈锛岃畵閭ｆ偍鍦ㄧ┛钁椾腑鏁ｇ櫦(f膩)鍑虹劇绐瓍鍔涖��
銆�銆�鍗′紛濂寸敘(ch菐n)鍝佽ō(sh猫)瑷�(j矛)MERCHANDISE DESIGN
銆�銆�鐢卞湅(gu贸)鍏�(n猫i)澶栬ō(sh猫)瑷�(j矛)鍦�(tu谩n)闅�(du矛)閫�(j矛n)琛屼紒鍔冮枊鐧�(f膩)锛屾瘡瀛ｆ帹鍑猴紝绱�300娆撅紱鐢�(ch菐n)鍝佽ō(sh猫)瑷�(j矛)鑸囨祦琛岃定鍕�(sh矛)鍚屾锛�65%绱犳潗鐢辨瓙娲查��(j矛n)鍙ｏ紝25%绱犳潗鐢辨棩鏈��(j矛n)鍙ｏ紝10%绱犳潗閲囩敤鍦�(gu贸)鍏�(n猫i)锛岀礌鏉愭惌閰嶃��
銆�銆�鍗′紛濂寸敘(ch菐n)鍝佹瘮渚婽HE WHOLE DIRECTION
銆�銆�鏅�(sh铆)灏氬劒(y艒u)闆� 65%鎬ф劅濂㈣彲鏅氳 5%
銆�銆�鏅�(sh铆)灏氫紤闁�10%浼戦枒鍟嗗嫏(w霉)瑁�20%
鍦ㄩ�欏��(g猫)绉嬪锛岃畵鎴戝�戝憡鍒ョ穵绻冪殑鏅�(sh铆)灏氬鍔涳紝杩庝締涓�绋澗寮涢枒閬╂劅鐨勬檪(sh铆)灏氶ⅷ(f膿ng)鏍笺�傛湰娆″崱浼婂ゴ濂宠灏囩偤浣犲憟鐝�(xi脿n)涓夋鏂板搧濂宠锛屾瘡涓�娆鹃兘鏁ｇ櫦(f膩)钁楁澗寮涢枒閬╂劅鐨勬檪(sh铆)灏氶ⅷ(f膿ng)鏍笺�傚湪閫欏��(g猫)绉嬪锛屽崱浼婂ゴ璁撲綘鐨勭┛鎼厖婊胯┅(sh墨)鎰忚垏鑷湪锛屽付浣犻牁(l菒ng)鐣ヨ紩鏉捐垝閬╃殑鏅�(sh铆)灏氶瓍鍔涖��...[瑭虫儏]
